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Windermere Exclusive Properties
355 Carlsbad Blvd.
Carlsbad, CA 92008
Phone: (619) 997-3339
Selling San Diego Real Estate
The Listing Agent - Marketing Your Home to Homebuyers
© copyright by RealEstate ABC
Advertising in General
Every home seller likes to be assured that their listing agent or the real estate company will run ads featuring their home. Newspaper ads could be large display ads with lots of listings or small classified ads featuring just your property. Ads may also appear in local real estate magazines and your listing will also show up on the Internet.
Of course the agents and companies will run ads featuring your house, but not for the reasons you expect.
You see, the main job of advertising is not to sell your house directly. Advertising creates phone calls and some of those callers become clients of the agents answering the calls. This builds up a pool of homebuyers looking for property in general, all represented by selling agents (buyer's agents). Multiply this by all the agents and companies who also advertise homes, and there is a large pool of homebuyers in the market at any given time – all of whom are represented by selling agents.
The agents representing those homebuyers know about your home because it is listed in the Multiple Listing Service, has been on office and broker preview, and because your agent may have also sent flyers to all the local real estate offices.
The agents match up their clients with available homes, one of which may be yours. Then they show the homes to their clients, who eventually make an offer on one. That is how your house gets sold.
Ads create a pool of clients, one of which buys your home. Ads do not usually sell your house directly.
Step-by-Step Home Buying
- Don't Buy a Car - or Did You Already?
- Things Not To Do Before Buying a Home
- Reasons to Delay Buying a Home
- Are you Buying a House? Or a Home?
- Why Buying a Home is a Good Idea
- The Business Cycle and Buying a Home
- Why Search for A Realtor?
- Looking Ahead - Buyer's Remorse
- Comparable Sales and Your Offer Price
- Factors Affecting Your Offer Price
- Offering to Purchase Real Estate- the Basics
- Writing Offers - Property Safeguards
- How Financing Affects Your Offer
- How FHA and VA Affects Your Offer
- Agreeing with the Seller on Some Services
- Buying a Home for Resale Value - Location
- Buying a Home for Resale Value - the House
- Did You Make a Huge Mistake?
Buying Tips & Insights
- When Your Home's Value is Less Than the Mortgage
- Should You Buy a Home in Today's Market?
- The Home "Wealth" Effect
- Closing at the End of the Month.
- What is the Multiple Listing Service?
- How the Lockbox Helps Buyers and Sellers
- Location, Location, Location - Means...what?
- When Market Value Outpaces Appraised Value
- What Goes With the Home When You Sell or Buy?
- Negotiating Contingencies in Real Estate Contracts
- If you bought cars the way you bought houses
- Asking the Seller to Pay Your Closing Costs
- Where is an Agent's "True Value"..?
- The Earnest Money Deposit
We recommend that you get familiar with the Local Area by taking a look at the current properties available on the San Diego Multiple Listing Service (MLS).
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